IP Law Europe Summit 2019

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  • Get a new challenge

  • Guarding the Company Jewels
    Best Practices for IP Counsels


    Yasutomo Suzuki, a speaker at the marcus evans IP Law European Summit 2010 shares his views on some of the most critical issues facing IP Counsels in Europe today.

    Interview with: Yasutomo Suzuki, IP Director, Canon Europe Ltd


    Counterfeit products have become some companies’ worst nightmare. An organisation’s reputation, years of research and money spent on developing sophisticated products are often at stake, while consumers are increasingly unable to differentiate some genuine goods from their imitation. Attacking trademark, patent and copyright infringements has turned into a daily activity for some companies. Yasutomo Suzuki, IP Director at Canon Europe Ltd, a speaker at the marcus evans IP Law European Summit 2010 taking place in Switzerland, 11 - 13 April 2010, discusses the strategies he considers most valuable to safeguarding intellectual property (IP).

    What are the most prominent IP issues challenging IP Counsels in Europe at the moment and what solutions would you recommend?

    Yasutomo Suzuki: In Europe, the Middle East and Africa, manufacturers are suffering from counterfeit products in the market. Counterfeit products and the misuse of brands infringe and damage a company’s reputation, therefore IP Counsels should liaise with customs officers and authorities to find these products and do all they can to eliminate them. Forming a relationship with the police or prosecution in each territory is also important - IP Counsels need all the help they can get in the battle against those manufacturers.

    What strategies to safeguard IP, copyrights and trademarks from the competition would you suggest?

    Yasutomo Suzuki: To protect your company’s intellectual property, I would recommend having a local lawyer or investigator in each country. It is essential to know what the best practices for safeguarding IP are in any region, and as they vary from state to state, local legal knowledge is necessary.

    What long-term strategies would you recommend to IP Counsels?

    Yasutomo Suzuki: For the long term, IP Counsels need to work towards keeping quality up and cost down. One way is by getting in-house attorneys to look after the company’s IP issues, as they are able to adopt a more long-term view for the future of the organisation than outside attorneys can. This may cost a lot of money and take a long time, but if the company is large enough, it would be wise to consider the option of in-house counsel. Nevertheless, the nature of the business and the types of issues they deal with should be taken into consideration before a decision is made.

    What are some of the trends you see playing out in the near future?

    Yasutomo Suzuki: Cloud computing is a technology that may influence the work of IP Counsels, as many companies are shifting to this system. As with all changes, this could bring about new legal or patent issues and IP Counsels need to be careful. It is critical that IP attorneys are quick at adapting to changes, including new regulations that are always coming up, to ensure infringements of their copyrights, patents and trademarks do not leave their company vulnerable.

    Sarin Kouyoumdjian-Gurunlian
    Press Manager
    marcus evans, Summits Division
    Tel: + 357 22 849 313

    About the IP Law European Summit 2010

    This unique forum will take place at the Fairmont Le Montreux Palace, Montreux, Switzerland, 11 - 13 April, 2010. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The summit includes presentations on IP litigation, anti-counterfeit activities and IP management best practices.

    For more information please send an email to info@marcusevanscy.com or visit the event website at www.iplawsummiteurope.com

    Please note that the summit is a closed business event and the number of participants strictly limited.

    About marcus evans Summits

    marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

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